From a cake-topper shop to Taituri: why we built this

Taituri didn’t start as “a SaaS idea”. It started in Creación Celebra, a shop selling personalized cake toppers, with a very down-to-earth problem.

The problem, plainly

Customers messaged on WhatsApp: “I want a topper for my daughter’s birthday, unicorn theme, with her name on it”. And then the dance began: propose ideas, send references, “more pink?”, “can you add glitter?”, adjust, resend… until landing the design. Every sale, an artisanal back-and-forth conversation.

It works — and it’s lovely, because it’s personal — but it can’t be cloned. More orders = more hours glued to the phone. The bottleneck was you.

The question that changed everything

“What if the WhatsApp conversation itself designed the topper with the customer, showed them several options instantly, and closed the purchase?”

Generative AI made the “magic” part possible (proposing designs instantly). But when we tried to build it for real, we discovered what we’ve since told unfiltered on this blog: that between “AI gives me an image” and “a shop can offer this to its customers” lie weeks of engineering, Meta permissions, legal compliance and store integration.

Why it became Taituri

The moment we solved that mountain for our shop, it was obvious: any shop that personalizes products has exactly the same problem — bakeries, gifts, keepsakes, crafts. They all live the same WhatsApp dance.

So what we built for Creación Celebra became Taituri: a platform for any shop to let its customers design their product and buy it over WhatsApp, without having to build any of the hard parts.

The spirit

The name says it: taituri is Finnish for “master of a craft”. We didn’t want a cold machine spitting out images; we wanted to bring the artisan’s touch of a small shop — the “let’s design this together” — to a conversation that scales.

Creación Celebra is our customer number one. And the proof that this comes from a real need, not from a pitch deck.

— The Taituri team